Payment
- PayPay accepted
- Rakuten Pay accepted
Masunoya
増廼家
Tucked into the residential streets of Asahi in Kawaguchi, Masunoya offers an unpretentious selection of affordable wagashi, from tender mitarashi and red bean dango to fluffy dorayaki and chewy sekihan.
03 / TAKE A LOOK AROUND
13 venue and food photos
01 / ABOUT THE PLACE
A glossy, balanced sweet-savory glaze clings generously to soft, freshly charred rice dumplings at Masunoya, an everyday wagashi shop nestled in a residential corner of Kawaguchi's Asahi district. Renowned for its tender, chewy texture and clean sweetness that never feels cloying, the signature mitarashi dango is so modestly priced that it is easy to order by the handful. Beside it sit anko dango coated in gently sweetened red bean paste, making for easy pick-me-up snacks or casual takeaway gifts.
The glass counter holds far more than skewered dango. Masunoya’s dorayaki feature light, pillowy pancakes infused with hints of egg and honey, encasing a satisfying portion of sweet bean paste despite their modest size. The shelves are also stocked with bean-studded mame daifuku, steamed sekihan (glutinous rice with azuki beans) with a pleasant chew, and seasonal touches such as kashiwa mochi and chilled mizu yokan.
Because certain favorites can sell out as the day progresses, stopping by earlier offers the best selection. The shop accepts code payment services including PayPay and Rakuten Pay, making it a convenient stop during a neighborhood walk.
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04 / YOUR NEXT STOP
1 Chome-24-7 Asahi, Kawaguchi, Saitama 332-0001
Please contact the venue directly with enquiries or reservation requests.
Approximate hours based on listed information, in Japan Standard Time (JST)
BEFORE YOUR VISIT
Opening hours are from 9:15 to 18:30, with Wednesdays closed.
Code payments via PayPay and Rakuten Pay are accepted.
The entrance is not wheelchair accessible, and there is no wheelchair-accessible parking.